About Me

About Saidul Ashraf

By born photographer.
Accidentally an entrepreneur.

I started my journey behind the camera — observing people, emotions and details. That attention to detail slowly moved from images to businesses.

Saidul Ashraf
10,000+
SMEs worked with

While running Wedding Bangladesh, I wasn't just taking photos — I was managing a team of 29 photographers, designing operations, handling clients and building a brand. That's when I realised I enjoyed building systems as much as creating art.

From there, I moved deeper into tech and operations. Each role pulled me closer to strategy, operations and growth. Today, I help businesses scale with structure.

The Journey
Founder & Creative Director
Wedding Bangladesh — Photography & Operations
Founding Member & Investment Partner
Sheba.XYZ — Head of Marketplace Operations
Operations & Strategy
Uber Bangladesh
Strategy Lead
YODA
Head of Strategy (Acting COO) — Present
Waffle Up Ltd., Singapore-based QSR

Currently at Waffle Up

Head of Strategy (Acting COO) · Singapore-based QSR operating in Bangladesh

I lead revenue growth, outlet operations, central kitchen, logistics, and digital monitoring across the network. Here's what that looks like day-to-day:

  • Design and optimise multi-outlet operations
  • Build SOPs, dashboards and monitoring systems
  • Align tech, product, marketing and operations teams
  • Set up structures for national and international expansion
37%
Revenue growth driven through operational restructuring
★ 2024
Best Brand & Retail Company — Bangladesh Brand Forum
Experience & Impact
10,000+
SMEs worked with directly
5,000+
Resources managed & trained
29+
Team size led at Wedding Bangladesh
16
Outlets restructured at Waffle Up
How I Think
I've seen how businesses grow — and how they break. My work is about keeping them on the right side of that line.
"I don't believe in motivation-driven growth. I believe in systems."

Because when systems are right:

↑
Teams perform better, consistently and predictably
↓
Costs stay controlled without constant firefighting
→
Growth becomes structured and sustainable

Let's Talk

If you're building something and want it to actually scale — let's connect.

Get in touch →