Work Case Studies
Portfolio
Work & Case Studies
Strategy, operations, and growth — selected work across QSR, marketplace, and SME sectors in Bangladesh.
Brief
Transform a fast-growing QSR brand into a structured, scalable operation and prepare it for international expansion.
What I did
- Restructured operations across 16 outlets and central kitchen
- Designed SOPs, checklists and digital monitoring systems
- Built production and logistics plans to support national growth
- Worked with leadership on expansion strategy and brand positioning
37%
Revenue growth through operational optimisation
↓ Cost
Reduction in wastage and operational expenses
★ Best Brand & Retail 2024
Bangladesh Brand Forum recognition
Brief
Move from a pure marketplace model to an in-house, hyperlocal operation that improves control, quality, and profitability.
What I did
- Designed and implemented a new operational model across Dhaka
- Coordinated with Tech, Product, and Marketing to align systems
- Managed sales, service quality and expansion into Sylhet
36%
Net revenue growth vs previous model
↑ CX
Faster service delivery and improved customer experience across Dhaka
Brief
Help SMEs grow through structured training and real business support — moving entrepreneurs from survival mode to scalable growth.
What I did
- Designed training modules on digital tools, service delivery, and business growth
- Worked closely with entrepreneurs to leverage Sheba, Facebook, and e-commerce platforms
5,000+
SMEs reached across Bangladesh — many transitioning from survival mode to structured, scalable business growth